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Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, owners of the General Equipment Company, entered into the fast-food business by opening a 15¢ hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store. The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation's second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued in business until 1982, cooking its popular flame-broiled hamburgers and introducing its memorable advertising icons, Burger Chef and Jeff.


Expand title description text
Series: Images of America Publisher: Arcadia Publishing

Kindle Book

  • Release date: September 14, 2012

OverDrive Read

  • ISBN: 9781439621196
  • Release date: September 14, 2012

EPUB ebook

  • ISBN: 9781439621196
  • File size: 37801 KB
  • Release date: September 14, 2012

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

History Nonfiction

Languages

English

Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, owners of the General Equipment Company, entered into the fast-food business by opening a 15¢ hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store. The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation's second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued in business until 1982, cooking its popular flame-broiled hamburgers and introducing its memorable advertising icons, Burger Chef and Jeff.


Expand title description text