Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.
Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn...
- New Non-fiction eBooks
- Most popular
- New Fiction eBooks
- New York Times Bestsellers - Adult Fiction eBooks (Updated April 22nd)
- New York Times Bestsellers - Adult Non-Fiction eBooks (Updated April 22nd)
- New YA eBook
- See all
- New Non-fiction eAudiobooks
- Most popular
- New Fiction eAudiobooks
- New York Times Bestsellers - Adult Fiction Audiobooks (Updated April 22nd)
- New York Times Bestsellers - Adult Non-Fiction Audiobooks (Updated April 22nd)
- New YA eAudio
- See all
- Popular magazines
- Business & Finance Magazines
- Cooking, Food & Drink
- Craft Magazines
- Fashion Magazines
- Gaming
- Gardening and Landscape
- Kids Magazines
- Health and Fitness Magazines
- Hobbies
- House and Home
- Men's magazines
- Science & Technology Magazines
- See all