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Brand Failures

ebook

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.
Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.
A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.


Expand title description text
Publisher: Kogan Page Edition: 2

Kindle Book

  • Release date: June 15, 2011

OverDrive Read

  • ISBN: 9780749463007
  • Release date: June 15, 2011

EPUB ebook

  • ISBN: 9780749463007
  • File size: 593 KB
  • Release date: June 15, 2011

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.
Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.
A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.


Expand title description text
  • Details

    Publisher:
    Kogan Page
    Edition:
    2

    Kindle Book
    Release date: June 15, 2011

    OverDrive Read
    ISBN: 9780749463007
    Release date: June 15, 2011

    EPUB ebook
    ISBN: 9780749463007
    File size: 593 KB
    Release date: June 15, 2011

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English