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Title details for High-Hanging Fruit by Mark Rampolla - Available

High-Hanging Fruit

Build Something Great by Going Where No One Else Will

by Mark Rampolla
ebook
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Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world.

In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn’t inspired in his job and believed he had something more to contribute to the world.
When he asked himself, "What do I have to offer that will improve the world?" Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States.
So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasn’t just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource.
It was a win-win-win—good for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe.
Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it’s their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it’s a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business. 

  • Creators

  • Publisher

  • Release date

    July 19, 2016

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9780399562143
      • File size: 522 KB

    • EPUB ebook

      • ISBN: 9780399562143
      • File size: 522 KB

  • Languages

    • English

  • Reviews

    • Library Journal

      June 15, 2016

      This is a memoir of Rampolla leaving his executive position at International Paper, despite being offered a promotion, in order to start ZICO, a coconut water company. It is a happy story as he succeeds financially (ZICO is ultimately sold to Coca-Cola) and also achieves another sort of accomplishment. Rampolla, a former Peace Corps volunteer, believes his company has contributed positively to the economic development of Latin American countries, offering a healthier alternative to conventional soft drinks. Thus he used capitalism to help others--both coconut growers and consumers--while also profiting himself. For Rampolla, there is a triple bottom line (money, social effects, and personal meaning), and he is satisfied that ZICO has met all three standards. In addition to his idealism, this book describes the hard work and difficulties encountered in starting and building the company. His relationship with the distributors is vividly portrayed. The author seems self-aware and is not above some self-criticism. He offers bits of advice now and then, but his main goal is to tell a tale. VERDICT This book will appeal to would-be entrepreneurs of an optimistic bent who are seeking inspiration.--Shmuel Ben-Gad, Gelman Lib., George Washington Univ., Washington, DC

      Copyright 2016 Library Journal, LLC Used with permission.

    • Booklist

      July 1, 2016
      Consumer products are probably one of the most difficult industries for entrepreneurs to break intoespecially in the beverage business, with Coca-Cola and PepsiCo as the 800-pound gorillas. On the other hand, that's exactly what Rampolla did, from a starting point of lots of passion but few contacts and little knowledge. That passion, however, carried him and his investors full circle into an eventual partnership with and buyout from Coke. Here then is the story of dreams come true: an expat who worked for International Paper in Latin America, Rampolla was being groomed for higher executive levelsbut he wanted to build a company, not just work for one. He and his wife, having had many encounters with local coconut waters, targeted that niche as the perfect product and founded ZICO. Both setbacks and successes confronted the company, with such obstacles as finding reputable global sources for the coconuts, convincing distributors to carry the product, even building the right team. This honest motivational tome is bound to inspire at least one wannabe entrepreneur.(Reprinted with permission of Booklist, copyright 2016, American Library Association.)

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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