The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director's checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader's mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas.
- New Non-fiction eBooks
- Most popular
- New Fiction eBooks
- New York Times Bestsellers - Adult Fiction eBooks (Updated April 22nd)
- New York Times Bestsellers - Adult Non-Fiction eBooks (Updated April 22nd)
- New YA eBook
- See all
- New Non-fiction eAudiobooks
- Most popular
- New Fiction eAudiobooks
- New York Times Bestsellers - Adult Fiction Audiobooks (Updated April 22nd)
- New York Times Bestsellers - Adult Non-Fiction Audiobooks (Updated April 22nd)
- New YA eAudio
- See all
- Popular magazines
- Business & Finance Magazines
- Cooking, Food & Drink
- Craft Magazines
- Fashion Magazines
- Gaming
- Gardening and Landscape
- Kids Magazines
- Health and Fitness Magazines
- Hobbies
- House and Home
- Men's magazines
- Science & Technology Magazines
- See all